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Merz Aesthetics is an international company in the field of aesthetic medicine. Our broad product portfolio is synonymous with top quality in each of their categories and is highly regarded by healthcare professionals worldwide. As Merz Aesthetics, we are part of the Merz Group with our EMEA headquarters located in Frankfurt am Main, Germany. Our global head office is located in Raleigh, North Carolina, USA. Every day, more than 2,500 employees in 26 countries are committed to restoring and maintaining the skin's beauty. Would you like to become part of our success story? Then join Merz Aesthetics!

 

As Marketing Communication Manager EMEA (m/f/d) you take ownership of the Merz Aesthetics brand for creating and implementing integrated marketing and communications strategies to drive brand awareness and business growth across EMEA region.

 

This role is initially limited to 24 months.

 

The following responsibilities are awaiting you:

  • You develop and implement a result-driven brand marketing strategy and multi-platform activation plan for Merz Aesthetics to achieve business goals.
  • You oversee regional brand governance and harmonization across EMEA, identify portfolio opportunities, and lead combination activations with Brand Managers.
  • You drive strategic consumer portfolio approaches and key initiatives, including development, harmonization, and execution (DTC/B2B2C).
  • You oversee the rollout and regional development of international brand campaigns, portfolio projects, and marketing materials, and contribute to digital strategy for Merz Aesthetics brand representation for key stakeholders.
  • You support portfolio activations, and sponsorships by collaborating with local stakeholders and cross-functional teams.
  • You collaborate on full marketing part of key events and congresses to maximize the brand exposure.
  • You analyze consumer trends, competition, and market data to recommend strategies for market share and sales growth as well as collaborate with local teams to translate insights into effective marketing plans.
  • You lead growth opportunities, including trend reporting, new launches, and strategic partnerships as well as introduce innovative brand activation approaches and provide regional feedback in global innovation meetings.
  • You liaise with central teams (Supply Chain, R&D, Medical, Finance, Commercial Excellence) and external partners to build a leading business strategy.
  • You align with Medical Affairs on scientific and medical insights to ensure compliance and safe usage of the brand.

What we expect from you:

  • You have a university degree in Business, Marketing, Communication, or equivalent experience.
  • You have at least 4 years of experience in functional marketing or brand management roles, preferably within Pharma, Medical Aesthetics, FMCG, OTC/OTX, or Skincare/Active Cosmetics.
  • You ideally have experience in both local and international/multicultural settings.
  • You are customer and consumer insights oriented.
  • You have expertise in brand marketing and ability to develop, write and implement strategic, integrated communications and marketing plans as well as first expertise in developing international campaigns.
  • You have strong overall business acumen and strategic mindset including understanding of budgeting, planning, advertising and promotions.
  • You have ability to develop KPIs, goals and benchmarks to drive the performance of campaigns and projects.
  • You possess strong project management skills.
  • You have a call to action, are flexible, results-oriented, and thrive in dynamic, challenging environments.
  • You take initiative and have a team and collaborative mindset.
  • You have excellent written, oral, and interpersonal communication skills in English, with additional languages being an advantage.
  • You are proficient in MS Office.

What you can expect from us:

Putting people first: You can expect to find an open work culture with flat hierarchies and short decision-making paths at Merz Aesthetics. You will collaborate with colleagues from all around the globe. And if life takes an unexpected turn and you need help or advice, then you can always rely on our different internal and external support systems.

Family and work: Our employees should be able to reconcile their family and work commitments. That’s why you’ll find, for example, company day care centers at our locations. In the EMEA region, we have been awarded the “Top Employer” and “Great Place to Work” certifications for our outstanding HR policies and work culture.

Work-life harmony: Our time is precious; our daily routines individual. To help you reconcile work and leisure time with their conflicting demands, we have adopted contemporary flexible working time models. We offer you flex-working time and mobile working. Our employees also benefit from generous arrangements for annual leave.

Ongoing training: Your personal and professional development is the key to success for us. To foster this, we conduct regular development discussions and facilitate a wide range of management and specialist training courses, soft skills courses, e-learning courses, language courses and coaching sessions.

Find out more about our benefits at https://careers.merz-aesthetics.com.

We look forward to your application!